Amazon FBA

Explore our Amazon FBA category for insights on modifying shipment plans, calculating shipping costs for LTL deliveries, understanding carrier fees, streamlining processes, preventing split shipments, and distinguishing case-packed from individually packed products in Amazon Seller Central.

Understanding the Difference Between Case-Packed and Individually Packed Products in Amazon Seller Central

When you set up a shipment in your Amazon Seller Central account, you will be asked for the packing type you will be using – case-packed or individual products respectively. Here’s how to understand the difference between the two options and make the right choice.

  • If the products within a box are intended to be sold individually but have identical SKU numbers, choose the option for case-packed products. Please note that case-packed products and multipacks are not the same; case-packed products are sold individually, whilst multipacks are sold as a set.
  • If the products in the box are different from each other or have different SKU numbers, choose the option for individual products.

You can find further guidance on case-packed versus individual products in Amazon’s help center; and if you need a little more support, just let us know and we’ll be happy to help.

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